Another good advert, it's simplicity is it's charm. Aired in August 2009, a month after the wimbledon tournament, it played off tennis being strong in people's minds. This adverts works so well as it relates so strongly to it's target audience, anyone with a job. Also at the time of release the recession was already in full swing so people were working harder than ever to keep themselves afloat. This advert pledges to give you the rest you need, in the form of a Kit Kat. The look on the man's face sums up the feelings of a large percentage of the nation. Tired, bored and just generally pissed off with the way things are going. The humour in this advert appeals to me and again there's no one thing I can pinpoint that brings it down.
Friday, 27 January 2012
Kit Kat 'Working Like a Machine'
Another good advert, it's simplicity is it's charm. Aired in August 2009, a month after the wimbledon tournament, it played off tennis being strong in people's minds. This adverts works so well as it relates so strongly to it's target audience, anyone with a job. Also at the time of release the recession was already in full swing so people were working harder than ever to keep themselves afloat. This advert pledges to give you the rest you need, in the form of a Kit Kat. The look on the man's face sums up the feelings of a large percentage of the nation. Tired, bored and just generally pissed off with the way things are going. The humour in this advert appeals to me and again there's no one thing I can pinpoint that brings it down.
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Wimbledon is such a popular event it has long been used in advertising. I think you are right about the recession, people do feel like they are working harder and it's a great way of appealing to people. When thinking up ideas of your own, remember that context is always important.
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